Together with Brutal Fruit Wine Spritzers, and Grammy Award winner, Kelly Rowland, we created a 360 integrated campaign. This was, the highly successful #YouBelong campaign. With Ms. Kelly as our brand ambassador the campaign featured, holiday and prize giveaways, a series of short and long form documentaries featuring inspiring South African women, and after a year-long campaign, culminated in a glittering VIP event with Ms. Kelly and her loving fans.